Last Updated on April 27, 2026 by Kimberly Stroh
Omni Hotels & Resorts is marking a major milestone in American history with the launch of its Celebrate America initiative, a year-long celebration honoring the nation’s 250th anniversary. Spanning properties across the country, the campaign highlights cherished traditions, shared history, and the enduring spirit of travel that has defined the brand for decades.
Rooted in Omni’s American heritage, the initiative reflects the company’s longstanding role in bringing people together through hospitality. The celebration begins with a dedicated microsite and national brand campaign designed to position Omni as “America’s Hotel Company” during this historic moment.
“For Omni, this year is an opportunity to reflect on the role we’ve played in American hospitality,” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. “From historic resorts that have welcomed travelers for centuries to modern gatherings centered around music, food and sport, our properties have long served as places where people come together.”
Summer Festival and Music Series Brings Celebrations to Life
A key highlight of the initiative is Omni’s Summer Festival and Music Series, a nationwide lineup of culinary, family-friendly and music-driven events designed to coincide with some of America’s most iconic holidays.
The series launches with two signature culinary festivals:
- SAVOR at Omni PGA Frisco Resort & Spa (Frisco, TX) – An annual celebration of food, live music and golf, kicking off May 1 with a performance by John Rzeznik of the Goo Goo Dolls.
- SMOKE at Omni Barton Creek Resort & Spa (Austin, TX) – A two-day BBQ showcase on June 20 featuring top pitmasters and country artist Clay Walker.
Additional seasonal highlights include:
- Fireworks on the Fairway (Frisco, TX) – A Fourth of July celebration featuring Darius Rucker
- Labor Day Festival at Omni La Costa Resort & Spa (Carlsbad, CA) – Closing out summer with a performance by Luke Grimes
These events are designed to bring guests of all ages together through music, food and shared experiences.
Celebrate America Includes Classic Drive-In Movies
As part of the celebration, Omni is reviving a classic American pastime with its Classic Drive-In Movies series. Guests can enjoy complimentary movie nights under the stars, including traditional drive-in experiences, poolside “dive-in” screenings and outdoor lawn showings at select properties.
The program focuses on nostalgic, family-friendly films paired with classic snacks and beverages. In an effort to extend the experience beyond hotel guests, Omni is also partnering with local drive-in theaters in cities like Fort Worth, Oklahoma City, Indianapolis and Glendale to offer complimentary screenings to the public.
Road Trips Reimagined: The Great American Journey
Omni is inspiring travelers to hit the road with its curated Classic American Road Trips collection. Available through the Celebrate America website, these itineraries are designed to transform the journey itself into the destination. Each route features scenic highways, cultural landmarks, and nostalgic roadside stops, all anchored by stays at Omni properties. Featured itineraries include:
- The Texas Triangle
- New England Passage
- Pacific Coast Highway
The website also includes a road trip planner, making it easier for travelers to customize their own cross-country adventures.
Celebrating America: a Legacy of Historic American Hospitality
At the heart of Omni’s Celebrate America initiative is its portfolio of historic properties, many recognized by Historic Hotels of America. These landmark destinations reflect key moments in the nation’s story and continue to serve as gathering places for modern travelers.
Among them is The Omni Homestead Resort & Spa, which began welcoming guests in 1766 and has hosted 24 U.S. presidents, including Thomas Jefferson. Other iconic properties such as Omni Bedford Springs Resort & Spa and Omni Parker House played important roles during America’s early years.
By the late 19th century, destinations like The Omni Grove Park Inn & Spa introduced golf to a broader audience, while Omni Mount Washington Resort & Spa helped shape early alpine and après-ski culture in the United States.
These historic locations will be highlighted through curated storytelling and interactive timelines on the Celebrate America site, offering guests a deeper connection to the country’s past.